If you want to be the coolest kid on the block, a Specialized bike can help you become that. But, how much is a Specialized Bike worth?
Specialized Bikes are a very reputable and high-end brand that produces premium-quality bikes. However, their top-end prices are quite high.
A Specialized Bike can cost you anywhere between $5,000 and $15,000 on average. Specialized bikes are so expensive because they are very innovative and use high-quality material in their making. They are also manufactured in a limited number, leading to higher demand because of the brand name and warranties.
Before we go further, I would like to add that not all Specialized bikes are so expensive. However, most of the top range ones are because the brand primarily targets the upscale market. The low-cost Specialized bikes have the same features as any other low-cost regular bike from a reputable brand. However, the company charges a slightly higher price because it has been stamped with the Specialized brand name. In fact, several low end Specialized bikes have price tags under $1000.
I have recently bought a Specialized bicycle for my son, prompting my wife to ask why it had to be so expensive. Since I have been using a Specialized bicycle myself for over a decade, I have decided to write this review to explain why these bikes cost more than many other brands.
Highly Innovative Research-Intensive Bikes
Like their name, Specialized bikes are highly innovative and the brand invests heavily in research and development to offer the market more cutting-edge cycles year after year. The Specialized brand has a mission to identify pain points of cyclists — even some that riders were unaware they even had — and resolve them through research and innovation.
In 1993, Specialized introduced the four-bar suspension system (FSR) which is still being used in the suspension bikes the company makes even today. In the year 2000, the company debuted the S-Works FSR XC, which was equipped with a full suspension for cross country crowds.
One of its most popular features is the Body Geometry Technology that was created to rid cyclists of saddle numbness and poor ergonomics. Due to this technology, Specialized bikes are very comfortable to ride and result in lower risk of injuries and aches like back and wrist pains.
The manufacturers have also created a very impressive technology called the Specialized Brain Technology, which is a smart shock technology that works with the bike’s suspension system and self-adjusts it, depending on the condition of the road, to give you a smooth, nimble, and fast ride, even at fast speeds.
More recently, the company has unveiled the “Future Shock,” a front suspension technology that delivers a more comfortable and smoother ride.
Another notable innovation of Specialized is its Beyond Gender program that has been lauded for encouraging equality between the genders. The program did away with women-specific bikes since the company stated that research could not find significant data about men and women that would support segregation of bikes by gender.
About six years ago, Specialized also debuted the “Win” tunnel in association with NASA engineers in order to perfect the aerodynamic capabilities of its bikes.
Aside from this, the manufacturers have been involved in all aspects of the bicycling world, from aerodynamic road bikes to turbo e-bikes, and Specialized does not show any signs of slowing down.
When you are buying bikes that are engineered with this level of sophistication, the high price point makes a lot of sense.
Premium Quality Products
Since Specialized invests millions of dollars in research and innovation, they deliver you premium quality bikes. The material used in the bikes is the best in the industry with high-end components that ensure durability, comfort, and high performance. For example, Specialized bike’s frames are lightweight but are very durable, robust, and stable. The bikes are also known for their brakes, which are very strong, responsive, and reliable. The wheels are made of the best-quality rubber that resists punctures and wear and the gears are robust and precise.
All of these things add up to make a higher price tag. As everyone knows, if you want to buy a quality product, you cannot get it cheap.
No person would be willing to invest in a very expensive bicycle if they first do not get warranties to back it up. Fortunately, Specialized offers stellar warranties for many of its bike’s components. Its frames, seat posts, forks, and chainstays are all backed by lifetime warranty, which indicates the superior design and reliable engineering done to create them. The bike’s motors, frame paints, and other components come with a two-year warranty while its carbon parts come with a five-year warranty for replacement.
Since these excellent warranties are what inspire customer confidence, and hence demand, Specialized has capitalized on them to increase their products’ price.
Stamped with the Specialized Brand
Most people would not want to invest several thousands of dollars — or even a few hundred dollars, for that matter — on a bicycle that they have never heard of. If you are anything like me, you would also be wary of buying an expensive bike from a newer brand until after you have seen several reliable and positive reviews about it.
Specialized brand was founded in 1974, which means it has been in the bicycle market for roughly half a century — plenty of time for people to know and understand the brand. With a 48-year history, Specialized has built a reputation for its products and a customer base that clamors for its products. Most customers are willing to pay a higher price for its products, which Specialize takes advantage of.
A High-End Market Base
Specialized Bikes are primarily made to target the wealthier segments of the society. After all, if you have this many sophisticated innovations on a bike, it can be quite cost prohibitive for an average person to buy. That is not to say the brand only offers bikes that are priced upwards of $5000. It offers plenty of low-cost and medium-cost bikes that an average cyclist can afford; however, these models do not have the same features as the higher-end bikes.
Very Demanding Customers
Specialized produces its high performance bikes in relatively limited numbers, particularly if you compare it with the car industry. The company has a small market base and fewer customers; however, these customers are very picky and demand the best and most advanced specifications in the bike.
Even though I am just a leisure cyclist, I can be very selective when it comes to my bike’s nitty-gritties so you can imagine the type of specs semi-pro and pro riders demand. As such, most top-range Specialized bikes and its components are hand-made wherever possible. These bikes are also rigorously tested and re-tested to root out any defects.
With this type of demand, the price is obviously going to be hired. The manufacturer knows it can charge a higher price from selective customers — and truth be told, they have a right to. All these special features and tests do cost money, after all.
Plus, Specialized knows that they can place a higher price tag on their bicycles and the customers will still come clamoring, no questions asked.
Are Specialized Bikes Worth Their Price?
Specialized bikes are quite expensive — and now you can see why. If you think that Specialized bikes are overrated, think again. There are lots of reasons for that as we explained above, including investing heavily in the bikes’ research and development. This has led to top-rated components that are simply better than those on your average bike and hence are more expensive. You pay for quality, after all.
In addition, the market size of Specialized bikes is quite small but it is filled with the most discerning type of cyclists. Catering to their demands means the bike Specialized pushes out needs to be more unique and high-performance than the other brands in the market.
Having said that, Specialized is not the only brand that sells bicycles at astronomical prices. There are many other staple, high-end brands that have a cult following among cycle aficionados including BMC and Cannondale that are similarly priced.
There is no doubt that a Specialized bike can be a great investment if you are looking for lots of value. Just be sure to do your research and find out that the model you are interested in has all the features and benefits you need and make a smart investment.
About THE AUTHOR
Mountain biking is more than just a hobby for me - it's a way of life. I love the challenge and excitement that comes with it, and I'm always pushing myself to go faster and ride harder. Some people might think that mountain biking is dangerous, but I see it as the only way to live.Read More About Danny Lawson